I work at Nationwide as a Senior Consultant in Marketing Management, bringing another dimension to a career that also spans entrepreneurship, agency ownership, executive marketing leadership, and publishing.

Nationwide is a Fortune 100 company and one of the largest diversified insurance and financial services organizations in the United States. Working within an organization of that scale has given me the opportunity to solve digital challenges in an environment where customer experience, technology, marketing, analytics, governance, regulation, and business strategy all intersect.

My work focuses heavily on digital strategy and web experience. I help lead and consult on initiatives involving website strategy, information architecture, SEO and search visibility, content strategy, analytics and measurement, digital modernization, customer journeys, and the continued evolution of Nationwide’s digital ecosystem.

A significant part of my role involves working across teams rather than within a single marketing discipline. Large enterprise initiatives often require coordination among marketing, technology, UX, analytics, product teams, agency partners, legal, compliance, and other stakeholders. My role is frequently to help connect those perspectives, clarify the larger objective, and move complex digital work toward a more cohesive customer experience.

I have also contributed to major website migration, consolidation, modernization, and decommissioning initiatives. That work has required balancing search performance, redirects, analytics, content strategy, information architecture, governance, technology, and user experience while helping simplify large digital environments.

Working as a Fortune 100 consultant has also strengthened the way I approach my work outside Nationwide. My entrepreneurial experience has taught me how to move quickly, stay close to outcomes, and work through ambiguity. Nationwide has given me the opportunity to apply those instincts within a much larger enterprise environment where scale, governance, collaboration, and long-term digital infrastructure become equally important.

That combination of entrepreneurial and Fortune 100 experience has become one of the defining parts of how I approach marketing and digital strategy today.

For more information about Nationwide, visit the company’s official website.